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Focus Groups

Historically, employer-sponsored benefits were the sole components of a benefits program. But with the rising cost of benefit coverage as well as the diversity of needs of broad employee demographics, voluntary benefits are an increasingly popular addition to a “core” benefits program.

It is critical that the entire benefit program, core and voluntary, works together in a way that makes sense to employees and for the employer. A key step in this process is knowing what benefits employees value and what additional coverage they would like to access.

Focus Groups

Sample Focus Group Question

Increase Employee Satisfaction

Worksite Communciations helps companies determine the right mix of options to offer employees in order to maximize investment and employee satisfaction.

We conduct employee surveys (paper and online) as well as moderate face-to-face or remote focus groups to determine what employees want as part of their benefits program —  and what they would be willing to pay. The results can be surprising, and the right offerings are key.

The Right Benefit Offerings

Worksite Communications will analyze the employee feedback and provide a written recommendation identifying appropriate voluntary programs based on employee preferences and the employer’s goals and benefits philosophy.

In today’s benefits environment, a savvy employer needs to determine the right mix of benefit offerings and then present them effectively to employees. Contact us today to ensure your company makes the most of its benefits packages.