Focus Groups
Historically, employer-sponsored benefits were the sole components of a benefits program. But with the rising cost of benefit coverage as well as the diversity of needs of broad employee demographics, voluntary benefits are an increasingly popular addition to a “core” benefits program.
It is critical that the entire benefit program, core and voluntary, works together in a way that makes sense to employees and for the employer. A key step in this process is knowing what benefits employees value and what additional coverage they would like to access.
Increase Employee Satisfaction
Worksite Communciations helps companies determine the right mix of options to offer employees in order to maximize employee satisfaction.
We recommend conducting an employee survey (paper and online) and/or face-to-face focus groups to determine what employees what as part of their benefits programs and how they feel about other benefits related issues such as wellness programs, employee communication, and enrollment methods. The results can be surprising and understanding employee views enhances program suitability and acceptance.
The Right Benefit Offerings
Worksite Communications will analyze the employee feedback and provide a written recommendation identifying appropriate voluntary programs based on employee preferences and the employer’s goals and benefits philosophy.
Focus Group Program Logistics
- As a first step we provide a draft sample questionnaire for you to review. We can add or delete questions so that the questionnaire addresses the most important issues.
- Once the questionnaire is established we set up the software and provide the hardware to conduct the focus group meetings.
- We provide professional training staff to come on site and conduct the focus group meetings.
- Client participation in the meetings is encouraged but not required.
- We require assistance from the employer identifying work locations where the meetings take place and sending an email to work location supervisors, requesting their cooperation with the process.
- We will contact the location supervisors directly and obtain their help in recruiting the volunteer employee participants.
- We recommend three of four sites be selected and we typically recruit 12 to 15 participants per location.
- We also provide gift cards to the participants for taking the time to participate unless this is prohibited by the employer.
In today’s benefits environment, a savvy employer needs to determine the right mix of benefit offerings and then present them effectively to employees. Contact us today to ensure your company makes the most of its benefits packages.

